Now Sending: Email on the EveryDay Platform

You may already know that you can set up text messages and physical mail to go out to your district’s families directly from the EveryDay Labs platform. But did you know that we’ve added a powerful new layer to our communication ecosystem? Now, you can seamlessly connect with families via email, right from the EveryDay Platform’s multi-channel communications hub. Read on for the details!

Why a Multi-Channel Approach Matters

No two families are exactly alike, and neither are their communication habits. Some parents glance at text messages on their lunch break, others appreciate the tangible piece of physical mail that becomes a social artifact as they stick it on the fridge or let it linger on the kitchen counter.

With email capabilities now available on the EveryDay Platform, educators gain another layer to their multi-faceted family outreach. This opens capabilities to:

• Meet families where they are: Increase the likelihood of the message getting read and acted upon by utilizing the family’s preferred channel.
• Finely orchestrate messaging: Send a truancy notice via email, a quick reminder via text, or a chronic absenteeism nudge via physical mail, and let the outreach work in concert to keep families informed and focused on better attendance.
• Save administrative time: Manage all three communication streams from a single hub instead of juggling multiple disconnected software systems.

Proactive Email that Drives Better Attendance

While texts are great for quick, urgent alerts or a nudge toward short-term behavior change, email gives you the space to provide deeper context, resources, and proactive support. Here is how you can leverage the new email capabilities to move the needle on student attendance:

1. Navigating "Dip Days" Before They Happen

"Dip days," those predictable calendar spots where attendance historically drops, like the Friday before a long holiday weekend or the first day back from winter break, can severely impact your district’s chronic absenteeism rates. While there’s always the option to send a text message to address these dips, (or EveryDay Labs can also send these letters through the mail), email opens up a new channel to proactively get ahead of these known low-attendance days.

• The Email Strategy: A week before a predicted dip day, schedule a warm, engaging email to families, highlighting any special community events happening that day, exciting lessons planned, and/or a gentle reminder that every day of learning counts.

2. Proactive Welcome Back & Enrollment Campaigns

Setting attendance expectations before the school year even begins is an excellent way to harness the fresh start energy to your advantage. Long-term absenteeism can stem from a rocky transition or a lack of connection in the early days.

• The Email Strategy: Automate a series of onboarding emails for newly enrolled families, families with students who were chronically absent the prior year, or those transitioning to a new school (like rising 6th or 9th graders). Share a checklist for a successful first week, introduce key staff members, and provide clear points of contact so families feel supported and ready from Day 1. 

3. Delivering Comprehensive Family Resources

Sometimes, a student is missing school because of hidden barriers, like transportation issues, health challenges, or childcare disruptions. Text messages are a great way to extend the offer for help, and EveryDay Labs also provides a 24/7 Family Support Bot that can automatically connect families to district and community resources. But email can play an additional supporting role.  

• The Email Strategy: When a student has missed a few days due to illness, EveryDay Labs educators can customize a template offering relevant district and community resources to support them during their recovery and get them back in class soon.

Ready to expand your reach?

The EveryDay Labs platform is ready to help you build stronger, more resilient bridges between your schools and community via text, email, and physical mail. 

Take a tour of the EveryDay Platform or reach out for a quick walkthrough. You’ll be building your next multi-channel campaign in no time!